M. von Zahn, L. Liebich, E. Jussupow, O. Hinz, K. Bauer (2026): Knowing (Not) to Know: Explainable Artificial Intelligence and Human Metacognition, Information Systems Research, forthcoming.
Research Profile
I am a quantitative empirical researcher studying the design, application, and impact of artificial intelligence (AI) in business and society. My recent work examines factors facilitating human-AI collaboration, AI-driven behavioral interventions (e.g., "smart nudging"), and the economic impact of generative AI on artists.
Methodologically, I combine observational data with evidence from controlled online and large-scale field experiments. My research is published in leading management science journals (e.g., Information Systems Research and Marketing Science) as well as various peer-reviewed conferences and practitioner outlets.
Publications (selection)
M. von Zahn, K. Bauer, C. Mihale-Wilson, J. Jagow, M. Speicher, O. Hinz (2025): Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning, Marketing Science, 44(4):954-969.
K. Bauer, M. von Zahn, O. Hinz (2023): Expl(AI)ned: The Impact of Explainable Artificial Intelligence on Users’ Information Processing, Information Systems Research, 34(4), 1582–1602.
You can find a full list of my publications on my Google Scholar profile.