Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning
Published in Marketing Science, 2024
This paper demonstrates the potential of green nudging and causal machine learning for reducing product returns in e-commerce.
Recommended citation: M. von Zahn, K. Bauer, C. Mihale-Wilson, J. Jagow, M. Speicher, O. Hinz (2025): Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning, Marketing Science, 44(4):954-969.
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